Over 300 million cell phone users exist solely in the United States, and this figure is expected to grow in the coming years. Back in 2006, the CDC reported that 1.5 million emergency room patients could not give out contact information to medical personnel because they were incapacitated due to their injuries. Countless youngsters and adults leave home every day without emergency contact information and a means of identifying them if something bad were to happen. Nonetheless, all these people possess a cell phone. A worldwide campaign asking people to add an In Case of Emergency (ICE) contact to their cell phone began in the UK in 2005 and has spread to the United States. Entering an ICE number to your phone is a smart way of providing emergency or medical personnel with important contact information in case of an emergency. This simple idea was the brainchild of a British paramedic, Bob Brotchie, who understood the need for speed in contacting next of kin during emergency situations